Everything goes back to building an asymmetric, personalised career. I see my 20s as a window to take smart risks, build career capital, and accumulate leverage — to ultimately productise myself, as Naval puts it.

I went through law school to learn meta-skills: structured communication, persuasion, writing with precision. I never quite saw myself as a lawyer — I found the business side of things more interesting. It’s also when I posted my first ever piece of content.

That curiosity brought me to strategy consulting. I dived into industries I didn’t even know existed and learned how to think. Plus some excel and powerpoint here and there.

In 2024 I quit my consulting job and jumped into the AI, startup and entrepreneurship space. A revolution was unfolding in front of me — non-technical people shipping apps, building things that weren’t possible before. I tried my hand at vibe-coding for the first time, before the term was even coined (I had to tell people I was “indie hacking”…).

To build hype and market my apps, I started building in public. I realised I was far better at storytelling and narrative-building than sitting in cursor debugging code.

Since then I’ve driven growth at a startup investment bank, built my own personal brand, and monetised it past five figures within six months.